• James Shadrach

Video marketing tips for 2020

Hi, I'm James Shadrach, and I'm the founder of Video Why, and I'm a videographer. In this video, I'm gonna be sharing my ideas on video marketing for 2020. I'm gonna give you some tips, some ideas, and some strategies, and I'm also gonna talk about what I'm going to do, my own strategy for 2020.

First off, I just wanted to address what the current video marking landscape is like as we move in to 2020. Now. I'm using some statistics here from Wyzowl and HubSpot, they've done some research in to the numbers and how people are using engagement video. In summary, more people are viewing video content as an important part of their marketing strategy, and more people are going to implement and use it in the new year. And in this study, they found that 92, I think it was 92% of people who are currently using video this year felt that there's more competition and that there are a lot of other people out there using video, and this is true.

More and more people are using video content, so in a way, this creates a big challenge for us because our competitors are creating more content, it's creating more noise, and it's hard to get your message out there. It also creates a great opportunity. One, we know that it works, which is why people are using it, and two, if you create better content, and outdo your competition, you'll win. And the great thing for us is that there are actually a lot of people out there who are not producing great videos. This is my opinion, I've seen what people are producing, and I think if you practise and work on quality, you can make way better content than what majority of people are producing out there. In terms of platform, there is a huge number of people who are using YouTube, Facebook, Instagram, and the new opportunity that is coming up for us is LinkedIn, as a newer video marketing platform. And I think it was about 82% of people found that LinkedIn is a successful video marketing strategy and they're finding some benefits from using that.

So why should we be using video and what's the best way to use it? These are my ideas on this topic. I really wanted to split up two different types of video. The first one is a video that would sit on your home page on your website. It's more of a brand video, it's a higher production, and it talks about the values of your company, who you are and what you stand for. Now the reason that we would use this type of video is to build trust, and to share your values. At this point, people want to see who you really are. There's an epidemic of facelessness, meaning most of online companies, and agencies, and platforms that we interact with, we don't ever get to see who they are. Technology's just that good that the tech does the work for us, and we miss that human interaction. So when you have great video that shares who are as real and authentic, people get back that real sense of humanness, and connection, and people buy from people. So this is a great way to build trust, just a nice video showing what you and what you're all about. And the other part of this is your values, and your why, and what you stand for. You know, people want to know your values, and your why, because there are so many other people out there who offer relatively similar services, people wanna align with someone that they resonate with, with the cores, with the mission that speaks to them, and that's what you can achieve through a why video, or through a values video, or through a brand video. So people hop on the website, they see it, and then it engages them.

And just from a pure numbers perspective, having video content on you website or on a landing page can help increase conversions, and also increase the amount of time that people spend on your website, so for me, video on the homepage is a no brainer. Now, that's just a one-off, it just sits there. The other part of this is ongoing video content, ongoing content. Why would we wanna do this? The way I think about this is in terms of tracked marketing, or inbound marketing, where you turn people who have no idea who you are in to people who know you, people are potentially interested in learning more about you, and the way I have done this and the way I do it with my clients is that we continuously produce video content, put our videos out there, people see who you are, they resonate with your message, your story, the information that you're providing, and they wanna learn more. And if you do this within your industry, becoming and sharing your expertise, people start to know you as the guy, so full transparency here, part of my strategy is to become the video guy, so when people think, I need video content, I need help with purpose-driven video, I wanna be real and authentic, they've seen my videos, they know I'm the guy, and they can reach out to me.

And the only way I'm gonna get there is by producing real value and actually helping people through my content. Over time, this creates more leads for my business, it creates more people who are interested in engaging with me, and want to do work with me. But it all really starts from authenticity and being real, showing who you actually are and what you stand for.

So what does this look like practically, and how does it play out? I think the best way to do this is to commit to a weekly schedule of content production. It could be a weekly show, it could be something just like this of me talking to camera. Each week, you should look at a new topic that is relevant to your audience and to your market, and you should try and help and share your expertise. So for me, it's all about video content and video marketing. I'm constantly searching and researching what are people asking about, what's the new trend, how can I add value, what's something that I can teach people. And then that video should be relatively short, I think five minutes is the maximum you should go, I think two to three minutes is ideal, sometimes one minute, it depends on the type of content you're creating, and then from your weekly show, or your weekly content that you produce, you take smaller clips from that that you can put on your Instagram, you can even put on YouTube, Facebook, LinkedIn, but you can repurpose the content you have and get more value out of it. You can also take the audio from your videos and you can use them in podcast format and start getting in to that platform. And what I think is a great strategy is taking the transcription, so taking the written word from your video and turning it in to a blog post, putting it on your website, these will be great for Google, and great for SEO.

At the heart of it, what I have in my mind as my strategy moving forward is to really build community, to connect with people and help. Full transparency here guys, the way I got to this point in my life, running my own business, overcoming a whole lot of challenges, was really learning from people who produce video content, people who were authentic and real, and shared their story, and I felt as they shared their story, I was part of the journey with them, and I mean, that's just an amazing thing, you know?

I think video content works when you're real. The more authentic you can be and the more of your story that you can share, the more you really connect with people, and obviously there's a limit to this, you don't just wanna share everything, you should share in a way that helps others. And then it's just time. So what you'll see me do over this next year of 2020 is put in the time, and put in the work. I'm gonna be producing a lot of content, and the way I get results with this is time, effort, and energy. It's no one-shot wonder. But I assure you that I've had experiences where I've produced this piece of content that has resonated with somebody, that has resulted in wanting to do business with me, wanting to work with me.

That's it for me, guys, good luck for 2020, good luck in your video strategy. Be real, be honest, and share your story.

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