is your content working?
This process will relate to a lot of people:
- You create some content
- You share it on social media
- It gets some views and comments
- You feel great
- You then wonder if that content actually lead to sales.
That leaves us with the question: how do we measure the effectiveness of our content?
It's great when our posts get a lot of attention, but what does this attention mean for business?
Steven Krohn offers some great ideas in his article. A main goal of you content should be to create a change in behavior:
Does the content create change in the audience's behavior?
Ultimately you're wanting to create a change in the behavior of your audience.
Here are some examples:
- Clicks to your website
- Comments on your post
- Sharing of the post
In our experience at Video Why, likes and reactions are not the greatest metrics to look at. Sharing and tagging friends is a great sign. And detailed comments with questions is ideal.