• James Shadrach

About Video Why

I'm James, founder of Video Why.


At the start of 2018 I quit my full time job to start Video Why. The whole business was never going to work until I met a mentor.


My mentor taught about the importance of purpose and having a "why". The "why" concept is not new, but it was popularized by Simon Sinek.


The core idea is to build a business for purpose rather than profit. As a by-product of purpose, profit will come. The focus is on building value for your clients and customers. "People don't buy what you do, they buy why you do it" - Simon Sinek.


This idea was paired with my love for videography. What if I interview people on their 'why' and communicate that through video?


That would make for some powerful content.


Ever since I quit my job I've had an amazing adventure through Video Why.


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